by Gunjan A | Aug 17, 2026 | CX
Part 2: Creating the Structure for Responsible Scale Launching an AI pilot is often the easiest part of transformation. A small team selects a use case, tests a model, demonstrates value, and generates excitement. The harder challenge begins afterward: deciding who...
by Gunjan A | Aug 16, 2026 | CX
Part 1: Starting with the Right Work Artificial intelligence is moving quickly across life sciences, but responsible adoption is not defined by how many pilots an organization launches or how advanced its models appear. In a regulated environment, the more meaningful...
by Gunjan A | Aug 16, 2026 | CX
For nearly a decade, omnichannel has been one of the defining themes of pharmaceutical customer engagement. Every major conference has devoted sessions to it, every large pharmaceutical organization has invested heavily in digital channels alongside traditional field...
by Gunjan A | Aug 16, 2026 | CX
For years, pharma treated customer experience as a healthcare provider problem. Get the HCP touchpoints right, coordinate the field rep with the email with the conference booth, and the rest would follow. That assumption is breaking down. Patients today research their...
