The UBER EVENTS Blog
Beyond the Pilot: Building AI Governance That Can Keep Pace With Change
Part 2: Creating the Structure for Responsible Scale Launching an AI pilot is often the easiest part of transformation. A small team selects a use case, tests a model, demonstrates value, and generates excitement. The harder challenge begins afterward: deciding who...
From Experimentation to Responsible Scale: What Pharma Can Learn From the FDA’s AI Journey
Part 1: Starting with the Right Work Artificial intelligence is moving quickly across life sciences, but responsible adoption is not defined by how many pilots an organization launches or how advanced its models appear. In a regulated environment, the more meaningful...
From Omnichannel to Orchestration: What Actually Improving Customer Experience Looks Like in Pharma
For nearly a decade, omnichannel has been one of the defining themes of pharmaceutical customer engagement. Every major conference has devoted sessions to it, every large pharmaceutical organization has invested heavily in digital channels alongside traditional field...
Improving CX in Pharma in 2026 and Beyond: Why the Consumer Angle Can No Longer Be an Afterthought
For years, pharma treated customer experience as a healthcare provider problem. Get the HCP touchpoints right, coordinate the field rep with the email with the conference booth, and the rest would follow. That assumption is breaking down. Patients today research their...
The Power of Podcasting to Drive Omnichannel Engagement
The Power of Podcasting to Drive Omnichannel Engagement Podcasting continues to become an increasingly important medium in healthcare whilst bridging the gap between complex medical information and the general public. From a patient and HCP engagement perspective, a...
From Trust Crisis to Relational Engagement: A New Blueprint for Pharma’s Digital CX
From Trust Crisis to Relational Engagement: A New Blueprint for Pharma's Digital CX Now more than ever should trust and improving customer experience be a priority for Pharma marketers - whether engaging HCPs o the patient / consumer categories. Additionally,...
Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park’s Underpants Gnomes
Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park's Underpants Gnomes Pharma has made massive investments in marketing technology and data, but struggled to turn that investment into financial and CX impact at a brand level. How can...
How should pharma market to HCPs in the future?
How should pharma market to HCPs in the future? Pharmaceutical companies face evolving challenges and opportunities when marketing to healthcare professionals (HCPs) in the future. These changes are driven by advancements in technology, shifts in healthcare delivery...
Is generative AI the answer to better patient access?
Generative AI has the potential to contribute significantly to improving patient access to healthcare services, but it is not the sole answer to the complex challenges faced in healthcare. Generative AI refers to a subset of artificial intelligence techniques that...