The UBER EVENTS Blog
How should pharma market to HCPs in the future?
How should pharma market to HCPs in the future? Pharmaceutical companies face evolving challenges and opportunities when marketing to healthcare professionals (HCPs) in the future. These changes are driven by advancements in technology, shifts in healthcare delivery...
Is generative AI the answer to better patient access?
Generative AI has the potential to contribute significantly to improving patient access to healthcare services, but it is not the sole answer to the complex challenges faced in healthcare. Generative AI refers to a subset of artificial intelligence techniques that...
How will chatbots powered by AI improve healthcare marketing in the future?
Chatbots powered by AI, such as ChatGPT, have the potential to significantly impact healthcare marketing in various ways. Here are some ways ChatGPT and similar AI-powered chatbots might change healthcare marketing: Improved Customer Engagement: AI chatbots can engage...
Why do people attend conferences? 5 key reasons for attendees and event organizers
A number of years ago, I was chatting with a friend of mine who works in market research and he turned to me and asked, “This may be a stupid question, but why do people attend conferences?” It made me pause to think for a moment. As a conference organizer, this is...
Advances in Programmatic Display in Healthcare Engagement
Programmatic display advertising is an automated approach to buying and displaying ads to a targeted audience in real-time. In healthcare marketing, programmatic display can be a powerful tool to reach the right audience with relevant messages, improve engagement, and...
The importance of a digital patient engagement strategy
A digital patient engagement strategy is of paramount importance in modern healthcare for several reasons. With the increasing reliance on technology and the shift towards patient-centric care, an effective digital patient engagement strategy can significantly enhance...
Understanding the voice of the customer in healthcare: 10 key points to consider
Understanding the voice of the customer (VoC) is crucial in any industry, including healthcare. In healthcare, the "customer" typically refers to patients, caregivers, or even healthcare providers. Capturing and comprehending the voice of the customer helps healthcare...
What do pharma marketers need to consider to stay relevant?
The pharmaceutical industry has been undergoing significant changes, and the landscape continues to evolve rapidly in 2023 and beyond. Key strategies that pharma marketers could consider adopting or refining to stay relevant and effective include: Embrace Digital...
How will AI change healthcare marketing in the future?
AI is expected to have a profound impact on healthcare marketing in the future, bringing about significant changes and improvements. Some of the key ways in which AI will likely change healthcare marketing are: Personalized marketing: AI can analyze vast amounts of...