Podcasting continues to become an increasingly important medium in healthcare whilst bridging the gap between complex medical information and the general public. From a patient and HCP engagement perspective, a compelling podcast strategy can help audience engagement through:

– Education and Awareness: An effective way to disseminate information about various health topics
– Accessibility: Easily consumed on the go, making them a convenient way for busy healthcare professionals and patients to access information
– Patient Engagement: Insights into specific conditions, treatment options, and wellness tips helping patients feel more informed and involved in their healthcare decisions
– Community Building: Providing platform for shared experiences, support, and discussion, fostering a supportive environment
– Innovation and Trends: Practices, emerging trends, and new technologies in healthcare, helping professionals and organizations stay informed of advances
– Advocacy and Policy: Addressing important policy issues, advocate for changes, and informing listeners policymakers about critical healthcare challenges and potential solutions

From a marketing strategy standpoint, there are many things to consider when designing and undertaking a successful podcast strategy for your branded / unbranded / corp teams. A wonderful discussion focused around navigating these options was lead by Chad Parizman (The Power of Podcasting to Drive Omnichannel Engagement) and featured Erica Santiago and Bryant Powell, M.B.A. at the recent 2024 BioPharma eMarketing Summit. 

If this area interests you further or are interested to be part of the 2024 Pharma CX Marketing Summit in late October (Philadelphia, PA), please do get in touch with us