by Simon Curtis | Sep 11, 2023 | Uncategorized
How should pharma market to HCPs in the future? Pharmaceutical companies face evolving challenges and opportunities when marketing to healthcare professionals (HCPs) in the future. These changes are driven by advancements in technology, shifts in healthcare delivery...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Generative AI has the potential to contribute significantly to improving patient access to healthcare services, but it is not the sole answer to the complex challenges faced in healthcare. Generative AI refers to a subset of artificial intelligence techniques that...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Chatbots powered by AI, such as ChatGPT, have the potential to significantly impact healthcare marketing in various ways. Here are some ways ChatGPT and similar AI-powered chatbots might change healthcare marketing: Improved Customer Engagement: AI chatbots can engage...
by Simon Curtis | Jul 20, 2023 | Uncategorized
A number of years ago, I was chatting with a friend of mine who works in market research and he turned to me and asked, “This may be a stupid question, but why do people attend conferences?” It made me pause to think for a moment. As a conference organizer, this is...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Programmatic display advertising is an automated approach to buying and displaying ads to a targeted audience in real-time. In healthcare marketing, programmatic display can be a powerful tool to reach the right audience with relevant messages, improve engagement, and...
by Simon Curtis | Jul 20, 2023 | Uncategorized
A digital patient engagement strategy is of paramount importance in modern healthcare for several reasons. With the increasing reliance on technology and the shift towards patient-centric care, an effective digital patient engagement strategy can significantly enhance...