by Simon Curtis | Jul 20, 2023 | Uncategorized
A number of years ago, I was chatting with a friend of mine who works in market research and he turned to me and asked, “This may be a stupid question, but why do people attend conferences?” It made me pause to think for a moment. As a conference organizer, this is...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Programmatic display advertising is an automated approach to buying and displaying ads to a targeted audience in real-time. In healthcare marketing, programmatic display can be a powerful tool to reach the right audience with relevant messages, improve engagement, and...
by Simon Curtis | Jul 20, 2023 | Uncategorized
A digital patient engagement strategy is of paramount importance in modern healthcare for several reasons. With the increasing reliance on technology and the shift towards patient-centric care, an effective digital patient engagement strategy can significantly enhance...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Understanding the voice of the customer (VoC) is crucial in any industry, including healthcare. In healthcare, the “customer” typically refers to patients, caregivers, or even healthcare providers. Capturing and comprehending the voice of the customer...
by Simon Curtis | Jul 20, 2023 | Uncategorized
The pharmaceutical industry has been undergoing significant changes, and the landscape continues to evolve rapidly in 2023 and beyond. Key strategies that pharma marketers could consider adopting or refining to stay relevant and effective include: Embrace Digital...
by Simon Curtis | Jul 20, 2023 | Uncategorized
AI is expected to have a profound impact on healthcare marketing in the future, bringing about significant changes and improvements. Some of the key ways in which AI will likely change healthcare marketing are: Personalized marketing: AI can analyze vast amounts of...
