by Simon Curtis | Aug 27, 2024 | Uncategorized
The Power of Podcasting to Drive Omnichannel Engagement Podcasting continues to become an increasingly important medium in healthcare whilst bridging the gap between complex medical information and the general public. From a patient and HCP engagement perspective, a...
by Simon Curtis | Aug 6, 2024 | Uncategorized
From Trust Crisis to Relational Engagement: A New Blueprint for Pharma’s Digital CX Now more than ever should trust and improving customer experience be a priority for Pharma marketers – whether engaging HCPs o the patient / consumer categories....
by Simon Curtis | Jul 24, 2024 | Uncategorized
Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park’s Underpants Gnomes Pharma has made massive investments in marketing technology and data, but struggled to turn that investment into financial and CX impact at a brand level....
by Simon Curtis | Sep 11, 2023 | Uncategorized
How should pharma market to HCPs in the future? Pharmaceutical companies face evolving challenges and opportunities when marketing to healthcare professionals (HCPs) in the future. These changes are driven by advancements in technology, shifts in healthcare delivery...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Generative AI has the potential to contribute significantly to improving patient access to healthcare services, but it is not the sole answer to the complex challenges faced in healthcare. Generative AI refers to a subset of artificial intelligence techniques that...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Chatbots powered by AI, such as ChatGPT, have the potential to significantly impact healthcare marketing in various ways. Here are some ways ChatGPT and similar AI-powered chatbots might change healthcare marketing: Improved Customer Engagement: AI chatbots can engage...
