The UBER EVENTS Blog
Understanding the voice of the customer in healthcare: 10 key points to consider
Understanding the voice of the customer (VoC) is crucial in any industry, including healthcare. In healthcare, the "customer" typically refers to patients, caregivers, or even healthcare providers. Capturing and comprehending the voice of the customer helps healthcare...
What do pharma marketers need to consider to stay relevant?
The pharmaceutical industry has been undergoing significant changes, and the landscape continues to evolve rapidly in 2023 and beyond. Key strategies that pharma marketers could consider adopting or refining to stay relevant and effective include: Embrace Digital...
How will AI change healthcare marketing in the future?
AI is expected to have a profound impact on healthcare marketing in the future, bringing about significant changes and improvements. Some of the key ways in which AI will likely change healthcare marketing are: Personalized marketing: AI can analyze vast amounts of...
Beyond the Pill: Digital Therapeutics & Driving Improved Patient Outcomes
Beyond the Pill refers to a paradigm shift in healthcare where the focus is not only on traditional pharmaceutical interventions but also on incorporating digital therapeutics to enhance patient outcomes. Digital therapeutics (DTx) are evidence-based interventions...
How Can Pharma Marketers Engage Busy Physicians? 10 Next Ge Digital Marketing Strategies
Engaging busy physicians continues to be challenging for pharma marketers, as HCPs often have limited time and are bombarded with information from various sources, not to mention even busier schedules post-pandemic. Coupled with WFH and remote access to medical...