The UBER EVENTS Blog
The Power of Podcasting to Drive Omnichannel Engagement
The Power of Podcasting to Drive Omnichannel Engagement Podcasting continues to become an increasingly important medium in healthcare whilst bridging the gap between complex medical information and the general public. From a patient and HCP engagement perspective, a...
From Trust Crisis to Relational Engagement: A New Blueprint for Pharma’s Digital CX
From Trust Crisis to Relational Engagement: A New Blueprint for Pharma's Digital CX Now more than ever should trust and improving customer experience be a priority for Pharma marketers - whether engaging HCPs o the patient / consumer categories. Additionally,...
Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park’s Underpants Gnomes
Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park's Underpants Gnomes Pharma has made massive investments in marketing technology and data, but struggled to turn that investment into financial and CX impact at a brand level. How can...
How should pharma market to HCPs in the future?
How should pharma market to HCPs in the future? Pharmaceutical companies face evolving challenges and opportunities when marketing to healthcare professionals (HCPs) in the future. These changes are driven by advancements in technology, shifts in healthcare delivery...
Is generative AI the answer to better patient access?
Generative AI has the potential to contribute significantly to improving patient access to healthcare services, but it is not the sole answer to the complex challenges faced in healthcare. Generative AI refers to a subset of artificial intelligence techniques that...
How will chatbots powered by AI improve healthcare marketing in the future?
Chatbots powered by AI, such as ChatGPT, have the potential to significantly impact healthcare marketing in various ways. Here are some ways ChatGPT and similar AI-powered chatbots might change healthcare marketing: Improved Customer Engagement: AI chatbots can engage...
Why do people attend conferences? 5 key reasons for attendees and event organizers
A number of years ago, I was chatting with a friend of mine who works in market research and he turned to me and asked, “This may be a stupid question, but why do people attend conferences?” It made me pause to think for a moment. As a conference organizer, this is...
Advances in Programmatic Display in Healthcare Engagement
Programmatic display advertising is an automated approach to buying and displaying ads to a targeted audience in real-time. In healthcare marketing, programmatic display can be a powerful tool to reach the right audience with relevant messages, improve engagement, and...
The importance of a digital patient engagement strategy
A digital patient engagement strategy is of paramount importance in modern healthcare for several reasons. With the increasing reliance on technology and the shift towards patient-centric care, an effective digital patient engagement strategy can significantly enhance...