by Simon Curtis | Jul 20, 2023 | Uncategorized
The pharmaceutical industry has been undergoing significant changes, and the landscape continues to evolve rapidly in 2023 and beyond. Key strategies that pharma marketers could consider adopting or refining to stay relevant and effective include: Embrace Digital...
by Simon Curtis | Jul 20, 2023 | Uncategorized
AI is expected to have a profound impact on healthcare marketing in the future, bringing about significant changes and improvements. Some of the key ways in which AI will likely change healthcare marketing are: Personalized marketing: AI can analyze vast amounts of...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Beyond the Pill refers to a paradigm shift in healthcare where the focus is not only on traditional pharmaceutical interventions but also on incorporating digital therapeutics to enhance patient outcomes. Digital therapeutics (DTx) are evidence-based interventions...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Engaging busy physicians continues to be challenging for pharma marketers, as HCPs often have limited time and are bombarded with information from various sources, not to mention even busier schedules post-pandemic. Coupled with WFH and remote access to medical...
