by Simon Curtis | Jul 20, 2023 | Uncategorized
Chatbots powered by AI, such as ChatGPT, have the potential to significantly impact healthcare marketing in various ways. Here are some ways ChatGPT and similar AI-powered chatbots might change healthcare marketing: Improved Customer Engagement: AI chatbots can engage...
by Simon Curtis | Jul 20, 2023 | Uncategorized
A number of years ago, I was chatting with a friend of mine who works in market research and he turned to me and asked, “This may be a stupid question, but why do people attend conferences?” It made me pause to think for a moment. As a conference organizer, this is...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Programmatic display advertising is an automated approach to buying and displaying ads to a targeted audience in real-time. In healthcare marketing, programmatic display can be a powerful tool to reach the right audience with relevant messages, improve engagement, and...
by Simon Curtis | Jul 20, 2023 | Uncategorized
A digital patient engagement strategy is of paramount importance in modern healthcare for several reasons. With the increasing reliance on technology and the shift towards patient-centric care, an effective digital patient engagement strategy can significantly enhance...
by Simon Curtis | Jul 20, 2023 | Uncategorized
Understanding the voice of the customer (VoC) is crucial in any industry, including healthcare. In healthcare, the “customer” typically refers to patients, caregivers, or even healthcare providers. Capturing and comprehending the voice of the customer...
