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Pre-Summit Workshop – Monday 28th October, 2024
4:00pm
Influence HCPs at All Decision Points: Behavioral Science for Omnichannel Innovation & Success - REFRESHMENTS INCLUDED
Behavioral Science Introduction: Understand the unconscious drivers that influence all human behavior (including HCPs!) through fun, interactive examples
Habit Loops: Learn the science of habits and decode the surprising things that influence HCP diagnosis and prescribing habits
Behavior Mapping: Map the decision ecosystem of HCPs and create behavioral science interventions. You will become a “choice architect” and learn how to change behaviors in ways you’ve never tried before
You will walk away with a clear blueprint of the actual psychological drivers of your target HCPs, plus a concrete plan you can put into action right away – no need for complicated tech, expensive subscriptions, or serious change management. You will understand humans better and be able to influence them in subtle ways using decades of behavioral science and practice.Facilitated by experience design agency, BNO.
Bring your innovative energy and passion for creating exceptional healthcare experiences to an unconventional half-day workshop that will have you feeling inspired by cocktail hour. Shoulder-to-shoulder with some of the smartest brand and CX leaders we know, you’ll apply your awesome collaboration, ideation, and co-creation talents to design a signature experience using a unique new framework that is also lots of fun!
Space is limited, so please register as soon as possible to receive more details.
Suzanne Kirkendall
CEO
BVA Nudge Consulting
Summit Day One – Tuesday 29th October, 2024
ALL TIMES ARE IN U.S. EASTERN TIME
Full Summit is recorded and will be available On-Demand
7:45am
Registration & Exhibit Showcase
8:45am
Welcome and Chairperson’s Introduction & Opening Remarks
8:50am
Collaboration is King! Ice Breaker
For today’s healthcare marketer, the idea of collaboration is one that should never leave the table. Successful organizations will ensure that their internal departments are working hand-in-hand with one another. And, even more successful companies know that there could be huge benefits to reap by collaborating with others across the healthcare ecosystem. To instill this idea of collaborating for success, we are going to play a fun little ice-breaker game.
9:00am
KEYNOTE: Unlocking Patient-Centricity:The Science of Engagement
Kevin Hsieh
Director of Applied Technology and Automation, Experience Services & Digital Innovation
Genentech
9:30am
How AI will transform Business Communication and CX in BioPharma
Rajat Mishra
Founder & CEO
Prezent.ai
10:00am
AI as a Lifeline: A First-Hand Account of Using AI for Unmatched Patient Advocacy
John Duffield
SVP, Technology Experience
Wildtype Health
10:30am
Morning Networking Break in Exhibit Hall
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
11:00am
The Future of Programmatic in Pharma: Innovation Meets Precision
As the pharmaceutical industry continues to evolve, programmatic approaches are transforming how marketers engage healthcare professionals and their patients with precision and relevance. This panel will explore how life sciences organizations can leverage programmatic advertising to not only meet today’s challenges but also shape the future of healthcare marketing.
Join industry leaders as they dive into how programmatic technologies are driving more personalized and data-driven approaches.
Malcolm Halle
Vice President, Strategic Accounts
PulsePoint
Jay de la Cruz
SVP Media
Underscore Marketing
Maggie Leathersich
Programmatic Channel Director
Butler/Till
Zach Wierman
Director of Programmatic & Paid Social
Bayer
Sponsored by:
11:30am
No More Free Passes: Pharma’s CX Imperative
Wayne Simmons, CCXP
Chief Marketing Office, Global Customer Excellence
Pfizer
12:00pm
Transforming HCP Omnichannel Engagement Using AI and ML
Caitlin Leven
Vice President, Sales
Swoop
Sponsored by:
12:15pm
PANEL - When it Comes to Omnichannel CX, Less is More
Matthew Smith
Senior Principal, New Commercial Models & Digital Health
IQVIA
Niveditha Mogali
Senior Director, Enterprise Omnichannel Analytics Capabilities
GlaxoSmithKline
Chris Weber
Head of Customer Experience
Takeda Oncology
Matthew Doyle
Associate Principal, Digital Health & New Commercial Models, Strategy Consulting
IQVIA
Jorge Herrera, CCXP
Head of Enterprise Experience Management (XM)
Pfizer
1:00pm
Networking Lunch
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
HCP CX Stream
Patient CX Stream
2:00pm
Future-Proofing Your Omnichannel Roadmap for 2030
Niveditha Mogali
Senior Director, Enterprise Omnichannel Analytics Capabilities
GlaxoSmithKline
Influencer Marketing with a Celebrity: Developing and Forging a Long-Term Relationship
Tim Holick
Senior Director, Consumer Marketing
Jazz Pharmaceuticals
2:30pm
Power to the Producers – What Rick Ruben, Pharrell and Doctor Dre can teach us about Success in the AI Era
Ryan Skipakoff
Chief Transformational Officer
Klick
Effectively & Meaningfully Engaging Underserved Patient Communities
Mirja Riester
Partner & Chief Strategy Officer
RIESTERx
Hayley Winter
Integration Director
RIESTERx
3:00pm
Afternoon Networking & Exhibit Break in Exhibit Hall
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
3:30pm
Launching and Developing Powered Search Tools Designed to Enhance HCP Engagement
Ahmed Elsayyad
President and Co-Founder
Ostro
Anya Novik
Director, User Experience Optimization and Innovation
BeiGene
Leveraging the Right Data to Streamline CX from TOFU to BOFU
Evihn Vaszily
Former Global Manager, Omni-Channel Marketing
Illumina
4:00pm
Leveraging Lab Insights for Omnichannel HCP Success in Challenging Therapeutic Areas
Chris Hayes
EVP and GM, Sales and Strategic Partnerships
Prognos Health
PANEL: Redefining the Omnichannel Patient Experience
Mark Bard
Co-Founder, Managing Partner
Digital Health Coalition
Michel Quintas
Former Director, Global Customer Engagement Lead
Biogen
Joyce Ercolino
Director, Digital Excellence & Customer Experience
Harmony Biosciences
David Murawski
Director, Digital Strategy & Operations
Bayer Radiology
Ryan Krahmer
Founder
Heath Influencers United
4:30pm
Changing Your Go-To-Market & Omnichannel Strategy Via Customer Data Sets
Paul Murasko
Head of Digital Innovation & Marketing Operations
Azurity Pharmaceuticals
FIRESIDE CHAT: Leveraging the Attention Economy to Build Doctor-Patient Relationships
Usama Syed, MD
Board-Certified Dermatologist & CEO
Stratum
Naimul Huq
CEO
Doctor Studios
5:00pm
Tech Demo (Available for Sponsorship)
Tech Demo (Available for Sponsorship)
5:15pm
End of Day One Cocktail Reception in Exhibit Hall
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
Summit Day Two – Wednesday 30th October, 2024
8:00am
Exhibit Showcase
8:55am
Chairperson’s Day Two Introduction & Opening Remarks
9:00am
Product Launch: Targeting with AI-Driven Customer Insights for Enhanced Engagement
Shin Sawada
Senior Director & Brand Lead, Neuropsychiatry (Alzheimer’s Agitation)
Otsuka
Abigail Canlas
Head of Omnichannel Center of Excellence
Otsuka
9:30am
Getting it Right: Is it Really Omnichannel?
Shaima Abid
Director, Omnichannel Delivery - EUCAN
AstraZeneca
10:00am
Championing a Long-Term Successful CX Omnichannel Roadmap Engrained in your Organization's Culture
Robert Heller
President & CEO
Heller Agency
10:30am
Tech Demo (Available for Sponsorship)
10:45am
Morning Networking Break in Exhibit Hall
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
11:15am
Maximizing Pharma Content & Engagement through Strategic Social Practices
Dawn Lacallade
Chief Strategy Officer, Vice President, Healthcare
Liveworld
Sponsored by:
11:45am
Aligning Marketing & Clinical to Address Unserved Populations Through Studies and Educational Experiences
YJ Oh
Senior Vice President US Sales, Marketing and Operations Surgical Structural Heart
Edwards Lifesciences
Jaime Wheeler
Senior Vice President, Clinical Affairs
Edwards Lifesciences
12:15pm
PANEL - Harnessing Personalized AI Journeys to Enhance the HCP Experience
Malcolm Halle
Vice President, Strategic Accounts
PulsePoint
Avinash Prabhakar
Director, HCP Marketing
GlaxoSmithKline
Evihn Vaszily
Fmr Global Manager, Omni-Channel Marketing
Illumina
Wayne Simmons, CCXP
Chief Marketing Office, Global Customer Excellence
Pfizer
Myles Lawless
Senior Director, Marketing, Digital & Omnichannel Marketing
Corcept Therapeutics
Mayank Agrawal
Head of Commercial Excellence
AstraZeneca
1:00pm
Networking Lunch
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
2:00pm
Agility in the Modern Marketing Ecosystem
Kevin Ryan
Director, Integrated Experience Planning - Immunology
Novartis
2:30pm
Efficiences and Compliance Driving Launch Excellence with a Seamless CX Strategy
Mayank Agrawal
Head of Commercial Excellence
AstraZeneca
3:00pm
Tech Demo (Available for Sponsorship)
3:15pm
Afternoon Networking Break in Exhibit Hall
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.
3:30pm
Navigating the Challenges of Delivering Omnichannel CX in Rare Diseases
Myles Lawless
Senior Director, Marketing, Digital & Omnichannel Marketing
Corcept Therapeutics
4:00pm
Building Patient-First Communities on Social Media
Noah Bryant
Product Manager, Digital Marketing
Novocure
4:30pm
Chair's Closing Remarks and end of 2024 Summit
Explore the Summit virtual platform, schedule meetings and connect with and engage fellow attendees, and visit the BioPharma eMarketing Summit partner agency and marketing service solutions pages.